For this, understanding the metrics related to a website is essential to be able to deliver relevant content and attract maximum views for your company.

Therefore, among the most important performance evaluation rates is the rejection rate, because with it you can check how many users leave your site on the first page without interacting with others.

But do you know why a website is not having the expected engagement? Or why is the bounce rate high?

Well, the site’s heatmap may be the answer to all these questions!

This is because it is a visual representation that shows the interaction points of users with your website, and through colors it is possible to measure its intensity.

With this information, you can create more assertive strategies and even decrease your site’s bounce rate! Want to know how to do this? Check the content:

How can heatmap help decrease bounce rate?

As we said earlier, the site heatmap helps you understand how your page navigation works in practice and how users behave on it.

This is important because what we thought would work is not always practical for the visitor and can even make him take an action contrary to what is interesting for your company.

So, with this resource of intelligence in digital marketing, it is possible to take the test of nine of what is really efficient and change according to new needs.

Through graphs, we can see which are the most and least accessed areas: the warmest colors will indicate where the interaction is intense, while the coldest the opposite.

So, with this performance evaluation data you can insert strategic content in the areas that are most accessed by visitors in order to retain their attention.

That way you not only decrease the bounce rate of your page, but also increase the conversion rate.

Did you see how important it is to insert the heat map of the site to maximize the results of your digital marketing techniques?

Get to know some site heatmap tools

After understanding how the heatmap works and how it can help you reduce the bounce rate, you may be asking yourself: “what do I have to do to have a heatmap for my company’s website?”.

Well, the truth is that your work will be minimal from the moment you have a tool for evaluating performance with marketing intelligence.

That’s because with them you can have access to common site heatmap analysis, whether clicks, movement or even scrolling, recording of visits and much more.

So, let’s get to know the two most used options on the market?

Crazy Egg

Crazy eggs is a very simple tool to use: when you access her website, just enter the URL of your web page and the service starts to be done.

From there, you can access your website heatmap and see reports on where people interact the most and even how they are moving the scrollbar.

It is worth mentioning that the features vary according to the plan chosen, and the platform offers the possibility of a free trial for 30 days.


Hotjar is an all-in-one tool: in addition to the website heatmap, it also offers all kinds of analysis and reports regarding the graph in question.

So, with it you can also record visits, do form analysis, research users and even track the visitor’s progress within the conversion funnel.

But as good things last a short time, the platform even has a free plan, but it has its limitations.

And just like the CrazyEgg tool, there is also the possibility to do a free trial to see if it really meets all your needs.

Do you already know how to use your company’s website heatmap to decrease the bounce rate? So get to work!

In this publication, you recalled what a website heat map is and saw that a simple question within the performance evaluation can help to decrease the page bounce rate on your company’s website.

This is because with this marketing intelligence tool it is possible to understand user behavior and understand what needs to be done for the site to be more efficient.

For this, it is essential to have a good site heatmap tool to be able to take advantage of the information from this resource in your digital marketing techniques, right?

That’s why we present you the two most used options on the market, so you have no excuse not to use a heat map !

And now that you know how to optimize your company’s webpage, how about starting to think about ways to attract even more visibility to it?