The intention is for the ad to camouflage itself within the page, having content that resembles or can add something to the page the user is browsing.
Thus, the ad is not left alone on the page as a paid advertisement. But rather as something that can be relevant to complement the reading that the user was already doing.
Native advertising can be applied both for creating internal ads such as other pages and e-books, for example, or for external paid advertising links, as long as it aligns with the content of the page.
But we’ll tell you more about links in a moment, for now let’s see some examples of advertising made with native ads.
Examples of native advertising
Despite being camouflaged, native advertising is not and shouldn’t be invisible, so they can be confused.
But native advertising practices the best experience for the company and user by linking the subjects of the content with that of the ad.
While veiled advertising makes paid advertising ads without stating that they have been monetized. And it is considered a very unethical practice with consumers.
So let’s exemplify native advertising:
In this example from the People magazine website, native ads are declared as paid advertising, but they are still integrated into the content due to their layout and positioning.
In this example from the MSN site, if it weren’t for the notice that the advertisement is a paid ad, it could probably pass as one of the posts on the page with ease.
But there are different ways of doing native advertising, so regardless of whether it’s the vehicle or the brand of the message, it’s good to know both ways to apply native ads.
Native Advertising and Digital Marketing
It is very clear that the presence of companies on the internet is very competitive. But Facebook’s placement in early 2018 is an example of how users can be saturated with ads.
In case you didn’t know, in early 2018 Facebook held a convention to present the news of the social network.
One of the most talked about topics after the convention was the company’s positioning when it announced that it would reduce ads on users’ timelines. This is done based on user complaints.
So the company chose to change Facebook’s settings so that it prefers to show posts from the user’s friends.
Therefore, companies have increasingly sought ways to reach the customer in a way that does not scare them.
Therefore, many have started to study Inbound Marketing , based on the education of the possible customer.
But in addition, there is the way of native advertising so that the ads are related to the content of the page.
So your lead consumes the desired content, and is still led to understand that that other content, from the ad, is relevant to the continuity of the process he was in.
And the advantages of native ads don’t end there. See in the next topic why do native advertising.
Why do native advertising
As we speak, native advertising is one of the ways in which ads have been made on the internet. But the relationship of native ads as one of the digital marketing strategies does not end there.
That’s because native advertising can still create a relationship with your Inbound Marketing plan , linked to your conversion funnel.
You can insert within your own content an advertisement about an e-book, for example. Thus, you are increasingly educating your customer to lead them to conversion.
In-house native advertising
In case you are interested in creating ads to direct users into your own content, you will create native in-house advertising.
That is, you will create content with the intention that it can receive the advertising link in a way that makes sense and is necessary for those who
This way you help the lead education process so that they increasingly feel that one content is complementary to the other, thus consuming more of your material.
External native advertising
External native advertising is when other brands create paid advertising, but it is presented as native advertising.
That is, even the external content is similar to the page content. In addition, it is important that both sides, the site receiving the advertising, and the site being advertised, are aware of the partner’s content.
Otherwise, the advertisement, even if “mixing” with the page, can be considered irrelevant by the user, so it does not generate more clicks.
In addition, regardless of whether it is an internal or external link, this type of technique is still advantageous for your SEO techniques.
Because for Google’s tool, links are a demonstration of how your content has foundation and references for what you’re talking about.
Success between the lines of native advertising
Now that you know native advertising and the relationship between it and digital marketing strategies, you can start studying the best partners to publish your native ads.
In addition, it is important to know which type of content should be linked to which page so that the main function of native advertising is fulfilled.
So, carefully research who your partners will be. From the subject to the target audience, everything can help improve your sales, or not.
And in the case of external native advertising, the concern should be even greater, since there will be a value being invested.
So if you still want to know other digital marketing strategies and more sales tips, check out our content on social media marketing to increase your sales even more.