Understand how good inventory management can prevent this from happening to your business.
In any company, having the stock stopped is synonymous with loss and when it comes to the resale market of products this becomes something common, because most businesses, for fear of running out of products when selling, end up sinning for excess goods. .
Fortunately, with good inventory management, it is possible to avoid either of these two extremes, maintaining a balance between purchases, sales strategies, and the turnover of goods.
But, in some cases, even when there is effective control of the stock, the products can be stopped for various reasons, such as items with low absorption, disproportionate leftovers, and poor storage, among others that can also be avoided with efficient management.
Discover, below, practical ways to prevent these factors from happening in your business.
The risks of having a stock still on the Resale Market
For many businesses, inventory represents the largest portion of their investments. After all, it is the products that partially guarantee the consumption of customers and their income.
In practice, a stopped stock means the loss of money, generating losses and problems such as low liquidity, higher expenses with storage and maintenance, devaluation, and loss of products, in addition to less opportunity for sales and customer loyalty.
In other words, a company that seeks good financial results needs to keep an eye on inventory turnover, controlling the entry and exit of products in a timely and safe manner.
7 actions to move your idle stock on the Resale Market
To prevent the resale market from suffering from accumulation in stock, the ideal is to put in place some actions that help to manage this sector properly and increase your sales.
Check out what actions can be performed in your business:
- Look closely at your stock
The first step is to make a complete inventory of the stock, analyzing the items, quantities, and products with an expiration date or perishables. With all the information recorded, you have the basis to start tracking the outputs and having control of what is stopped.
In addition, this data will help to map the urgency of selling each type of product and those that can be kept longer without causing any loss.
- plan your actions
After checking the current situation of your stock, the next phase concerns the planning of sales actions. In the short term, the idea is to work with a more aggressive offer to sell quickly. Another tip is to check which items have a price margin for a promotion, in addition to developing sales strategies to give vent to the accumulated items.
- Watch your customer’s interest
There is no sale without customers, right? Therefore, you will need to analyze how the products meet the needs of your audience, as the goods are not always stopped due to a lack of buyers, but because they do not have a good sales opportunity.
Make sure the products are displayed in an attractive and mainly creative way, to generate curiosity and instigate your consumer’s desire to buy
- Bet on promotions and stock out
Create real offers that really appeal to your customers. But for that, use strategies that respect your ability to invest in marketing actions and that consequently instigate the consumer to buy your products. For example, a good deed is to offer special conditions for the purchase of a certain type of product or specific quantities. But pay attention to the stock you have so you don’t run the risk of offering something and not having enough material to meet the demand.
- Invest in free shipping
With an audience increasingly interested in your convenience, free shipping can be a way to get your attention, increase sales, and move your inventory. For this, it is necessary to use this attraction factor strategically and not jeopardize your profit margin.
- Negotiate with your suppliers
Be sure to check with your suppliers if there is a possibility of exchange or return when the items are low. In addition, there are cases in which it is possible to renegotiate payment terms and conditions, minimizing the financial impact that stopped stock can represent.
- Invest in new sales channels
To attract customers and sell more, you can bet on different sales channels, ranging from offering products on marketplaces to investing in social networks. The important thing is to be present where your audience is and ensure customer satisfaction.
Learn how to move your stock and boost your business sales
In the resale market, knowing the consumer well is an excellent way to create effective strategies when offering your products or services. Thus, you avoid losses with stopped stock, in addition to learning how to efficiently manage stock.