One strategy that many entrepreneurs are using is digital marketing to grow their e-commerce. From it, it is possible to create great campaigns and bring numerous positive results, such as: Sell ​​more products and/or services; Increase customer retention; Increase the visibility of the company/brand; Educate the market about the benefits …

Inbound Marketing emerged as a need for entrepreneurs to attract more qualified customers to buy their products or services. Marketing has always been done at intervals, during some program or activity. It usually appeared in advertisements during television programs, on the radio, on billboards, etc. However, the products featured in these …

Identifying with a brand and remembering a certain type of occasion or memory is the purpose of branding. Achieving this goal is what many brands seek, but few achieve. Who never said they would buy a Gillette or a Chiclets? Well, I knew that these are not the names of products, …

If you already have an online business or have researched business models on the internet, you have surely heard of Dropshipping, a type of digital venture that has gained a lot of strength in recent years. This business model is well known worldwide and has been very successful in recent …

Selling on the internet has been a success since the beginning of the pandemic, where several factors were hampered by restrictions due to the virus. Many businesses had their “closed doors” for months. However, the costs did not have the same stop. However, some retailers managed to reach numbers they never …

With the arrival of the Covid-19 pandemic, virtual stores began to attract the attention of many entrepreneurs, generating a great expansion in the sector due to the advantages of this sales channel. Thus, in order to expand their brands and, consequently, their sales, many left physical stores and went online.  …

Want to know how to take advantage of this promising scenario? See below how to attract more customers to your store!   Find out how to attract more customers To take advantage of new online shoppers, internet businesses need to explore good attraction techniques. Below, we list 10 important tips for attracting …

In this very competitive scenario, it is essential to keep an eye on innovations to reap the best results in your online store. Discover the main bets in e-retail: 1 – Omni channel and personalized experiences Offering an integrated experience to the consumer through the different sales channels is a market …

Understand how good inventory management can prevent this from happening to your business.  In any company, having the stock stopped is synonymous with loss and when it comes to the resale market of products this becomes something common, because most businesses, for fear of running out of products when selling, end …

The beauty market continues to grow. Learn how to plan well and set up a successful salon! Opening a beauty salon can be a great option for those who are already part of the business or want to start a business. In fact, opportunities in the beauty and aesthetics segment are among …